The challenge
Static posters were costly to refresh and hard to see depending on store lighting. Teams needed several days to roll out a new campaign across the network. Promotional messaging lacked consistency between stores.
A retail chain in Tunisia wanted stronger promotional impact at store entrances without printing new visuals every week. Goals: capture foot traffic attention, highlight current offers and align messaging across locations. TOUCHCREA installed a connected 43″ totem with video and visual content managed remotely.
The TOUCHCREA solution
Vertical 43″ entrance totem with CMS for campaigns, product videos and calls to action. Brand-colored enclosure, 4G/Wi-Fi failover and marketing team training for content updates. Half-day on-site installation and calibration.
Results
+28% perceived visibility on tested promotions (staff survey + entrance traffic observation), new campaign rollout in under 24 hours and elimination of recurring print costs for the main promo display.
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